The 35th Annual Whitney M. Young, Jr. Memorial Conference
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Don Lowery
Vice President of Communications and Public Affairs,The Nielsen Company
Don Lowery is Vice President of Communications and Public Affairs for The Nielsen Company, the world’s leading provider of television audience measurement and related services. In his role, he supports Nielsen’s on going programs that provide information about its various activities to local and national media organizations including the trade, general and specialty press. In addition, he plays a key management role in Nielsen’s outreach efforts to community, civic and special interest groups and local, state and federal governmental bodies.
Lowery has worked in newspapers, television and public relations positions for more than two decades. He began his career as a general assignment reporter for the Roanoke (VA) Times & World News followed by reporting jobs for the Norfolk (VA) Ledger Star and the Arizona Republic in Phoenix.
In 1980, Lowery joined the Boston Globe as a business reporter specializing in coverage of the financial and credit markets and economic news. Three years later, he was hired as editorial director of WNEV-TV (later to become WHDH-TV) and subsequently added the role of director of public affairs to his responsibilities. From 1991 thorough 1993, he worked as a pubic finance investment banker for Lazard Freres and First Albany Corporation.
In 1994, Lowery joined the New England Patriots Football Club first as vice president of pubic relations and community affairs and later vice president of player development and community affairs until March 2002. Lowery spent two years as executive director of communications for Viacom Boston’s WBZ-TV, WSBK-TV and WLWC-TV in Providence, RI. He joined Nielsen in July 2004.
Lowery has received several journalism awards during his career including those from the Associated Press, United Press International and Lincoln (MO) University for editorial writing. A native of Chicago, Lowery received a Bachelors of Arts Degrees in economics from Wesleyan University. He is single and resides in New York City.